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ABOUT ME

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I've spent my career on both sides of leadership. I led in business first, then spent the last decade helping leaders become better leaders.

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You understand operations because you've lived operations. Nine years inside Kraft and Alliant Foodservice taught me how a $323 million business actually runs, from the warehouse floor to the P&L.

You understand sales because you've carried a quota. I managed a stagnant $2M territory at Dreyer's and turned it into the top-performing region, one account at a time.

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You understand procurement because you've negotiated contracts. I ran vendor negotiation and category management for a business moving $14M in inventory across 2,000+ line items, with a 99.8% service level to show for it.

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You understand marketing because you've owned strategy. I built the brand, the market penetration plan, and the customer acquisition strategy for a technology company I co-founded from nothing and scaled to multiple locations over twelve years.

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You understand leadership because you've led people. I developed 23 buyers and 5 category managers into a team that drove 20% sales growth, then spent eight more years running an international real estate practice, closing cross-border deals across two countries and two cultures.

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You understand coaching because you've coached over 1,200 leaders. Since 2017, I've logged more than 12,000 hours with executives at Google, Microsoft, JPMorgan Chase, and Genentech/Roche, and with plenty of first-time managers who needed the exact same thing the C-suite does: someone who'd actually name what was going on.

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That combination is difficult to find. Most coaches come at leadership from psychology or facilitation. I come at it from having owned the budget, missed the number, and had to explain why to a room that was counting on me.

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None of that happens in a vacuum...my four kids, my two sons-in-law, and my granddaughter will tell you I disappear onto an Arizona trail most weekends, that I'm the one testing a new recipe on a Sunday instead of ordering in, and that a family trip isn't really a vacation for me unless I've built in room to slow down. That's not separate from the coaching. It's the same instinct: notice what's actually going on before you decide what to do about it.

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I've led people. I've led businesses. It all starts the same place: how you lead yourself.

If you'd like to learn more about Kristen's background and experience, click here.

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